Context
There are many types
of experiences like emotional, intellectual, experiential, spiritual,
sensorial, and contextual. We live in
todays world for context. For example
the 4 factors of religion : education, birth death and marriage control us by
context.
Why do we use
squares to denote context? Because humans prefer squares in comparison to
circles for many reasons:
·
They are rigid
·
They have defined edges and corners
·
Because humans are so used to boxes from the
time we were born. Eg: We were born in rooms aka squares
·
We humans prefer defined than flowing like all
the natural forms around us
·
We humans created squares
Squares and lines help us formulate our designs. In design
everything is creating an experience. It all has to have an intellectual edge. It
has to have an emotional flow an it must be in context. This is a reflective
practice. The real form of design is based on assumptions.
Cognitive and conceptual mapping of
imagination
After a discussion
we learnt how to use these tools. Any design has a process and to bring out all
our ideas is part of this process. We broke down our thoughts into simpler ones
to help us understand our own ideas better.
Cognitive and
conceptual mapping of imagination involves plotting a graph with conceptual elements
on the y axis and cognitive elements on the x axis. We then plotted ever single
word that came to our minds when we thought about our project (in my case the
hovebub). After this connections are made for every word on the graph. The
number of connections between the words are listed down and some words turn out
to have more connections than the others.
Then the first 5-15 words with the most connections are used to
articulate a hypothesis about the design. This hypothesis should be in context
to the design.
Eg : with body as my context love, death, appeal, machine
and frame were the words with the most connections. The hypothesis – My body is
an appealing machine that loves unconditionally but is ultimately framed by
death.
I then made a cognitive map based on all my ideas of the
hovebub.
A product must satisfy the main aspects of – Experiences,
Context, Intellect and Emotion. The drawing below justifies this balance.
If you use this tool of Cognitive and conceptual mapping of imagination and are able to map effectively your idea can be put into effective action.